ETA Certified Payments Professional (CPP) Practice Exam 2025 - Free CPP Practice Questions and Study Guide

The purpose of a Frequently Asked Questions (FAQ) sheet is primarily to serve as a marketing tool while also assisting customer service. FAQ sheets provide customers with quick access to common queries related to products or services, helping to clarify any uncertainties and enhance the customer experience. By proactively addressing potential questions, businesses can reduce the burden on customer support staff, allowing them to focus on more complex inquiries.

Additionally, an effective FAQ sheet can act as a marketing asset by showcasing the company’s commitment to transparency and customer satisfaction, thereby fostering trust with potential customers. It often includes information that can influence purchasing decisions, subtly guiding customers through their journey. Overall, an FAQ sheet serves multiple functions that align with enhancing customer engagement and support, making it a valuable resource for both marketing and customer assistance.